Transportation

Some of My Favorite User Experience — Uber

When I was looking for my first full-time position as a UX designer, there was one question that I ran into a lot: "What are some of your favorite user experiences?". I've always been picky about apps on my phone — only those provide unique values on a frequent enough base get to stay. (Never try those photo apps recommended by App Store every round, even if I do feel something beyond Instagram and VSCO is necessary.)

Uber is definitely one of the apps that come to my mind immediately. I'll start this "My Favorite" topic with Uber, including the part of it that I am not a so big fan of. 

Analysis

Breakdown The Airliner Boarding Experience

Recently, one of my friends shared a video titled "The Next Generation of Transportation!". The concept depicted in the video led to a friendly argument among us. The main problem which the designer intended to solve remained unclear here. My reflect was that the design seemed to be a failed attempt to improve rail transport, by bringing in the concept of an aircraft. My friend liked the outcome as it had some superiority to both ground and air transportation. Comparing to airliners, this video shows a much easier boarding and deboarding experience.