For the past two years, I have been designing features for Smart TVs.

WHY SMART TVs?

"Embrace ambiguity." -- Patrice Martin, IDEO.org

Unlike numerous resources on web, mobile, wearable, even bots and Virtual Reality, there is almost nothing on Smart TV. But at the same time, designing for TV is so different from other platforms:

TV often serves multiple users physically present in one space.

TV often serves multiple users physically present in one space.

A conventional remote only allows elaborate interactions.

A conventional remote only allows elaborate interactions.

Separate input and output devices means a less coherent feedback loop.

Separate input and output devices means a less coherent feedback loop.

Any difficulties in reading and interaction will be magnified.

Any difficulties in reading and interaction will be magnified.

There is currently no consensual best-practice for the architecture and layout. To learn about the user behavior, I designed a web-based simulator to allow efficient study with remote testing. We started with something as fundamental as the Home UI. Here's what we found:

Users don't follow the logics designers give, even if it is perfect.

Users don't follow the logics designers give, even if it is perfect.

User makes subconscious actions. Physical remote makes any correction of them more burdensome.

User makes subconscious actions. Physical remote makes any correction of them more burdensome.

And if we get the above two right, users could be surprisingly tolerant towards other disruptions.

Curious about what exactly we found that have surprised ourselves? Contact me!