For the past two years, I have been designing features for Smart TVs.
WHY SMART TVs?
"Embrace ambiguity." -- Patrice Martin, IDEO.org
Unlike numerous resources on web, mobile, wearable, even bots and Virtual Reality, there is almost nothing on Smart TV. But at the same time, designing for TV is so different from other platforms:
There is currently no consensual best-practice for the architecture and layout. To learn about the user behavior, I designed a web-based simulator to allow efficient study with remote testing. We started with something as fundamental as the Home UI. Here's what we found:
And if we get the above two right, users could be surprisingly tolerant towards other disruptions.
Curious about what exactly we found that have surprised ourselves? Contact me!