Televisions have been commonplace in homes for over half a century and its core values grew unchanging. Thus at Hisense, we are innovating the add-on values that could bring small delights to users' everyday life.

Qview by Hisense is a set of casting applications that allows multiple devices to stay connected with a Hisense TV at the same time and share content from third-party content apps. Unlike most other technology products that are used in a solitude mode, many of Qview's designs were based on if an action could trigger an offended feeling, or if the rudeness was acceptable considering convenience it enabled.

There are two client apps required for Qview: One on the TV, which displays and stores the shared content; another on the mobile device to connect with the TV and perform basic controls.

 

I have been doing several rounds of iteration from launching the beta version based on a prototype done by another team, to improved versions on iOS and Android platform.

When I was asked to complete the beta version, the team wasn't clear about the direction. I conducted research and found two scenarios that have very different dynamics and user needs: What I called "a dinner party" versus "a dance party".

A dinner party is where a conversation is the major activity. Guests may want to share a media related to what he/she is talking about and the focus of the group is on the shared content.

A dinner party is where a conversation is the major activity. Guests may want to share a media related to what he/she is talking about and the focus of the group is on the shared content.

On a dinner party, Qview allows guests to switch back and forward between shared content seamlessly as conversation goes nonlinearly.

On a dinner party, Qview allows guests to switch back and forward between shared content seamlessly as conversation goes nonlinearly.

A dance party is where the host may play music videos on the TV to create a club atmosphere. More people may interact with the TV to keep the playlist flowing, but the shared content is only a background.

A dance party is where the host may play music videos on the TV to create a club atmosphere. More people may interact with the TV to keep the playlist flowing, but the shared content is only a background.

On a dance party, Qview allows all guests to share music videos they like on TV without establishing an accessible playlist beforehand.

On a dance party, Qview allows all guests to share music videos they like on TV without establishing an accessible playlist beforehand.

The scenarios helped us decide key features of the app regarding how should we arrange the content being shared and allow users to control the content.

I also conducted usability testing on the prototype. Qview supports various sources for sharing and the prototype's tutorial failed to inform the participants about it. I redesigned the app to include entries to content apps, with which we also removed the onboarding experience and allow users to try the app sooner.

I also simplified interface and flows for easier operation. To achieve the best result, I've been working closely with developer team to ensure the design concepts could be implemented at a reasonable cost.

Please contact me for details.