DESIGNING ENTERTAINMENT EXPERIENCE IN THE ERA OF MOBILE LIFESTYLE

I was drawn to how differently users will interact with smart TVs. However, the deeper I went, the more I realized that working WITHIN the device is not enough.

THE PERCEIVED VALUE OF TV IS DECREASING

You think you don't need a TV, let alone a smart one. I very much agree.

Since the internet is replacing broadcasting companies as the primary provider of entertainment and knowledge, the unique value proposition of TV set also diminishes.

 data source: Nielsen Group

data source: Nielsen Group

Moreover, TV as the display for more immersive experience will keep being challenged by new technologies.

 Netflix VR for Android

Netflix VR for Android

 Microsoft HoloLens shown Netflix in its demo

Microsoft HoloLens shown Netflix in its demo

Meanwhile, the essence of TV's role as the home entertainment hub is forgotten. The keyword is "entertainment", not just "television". I am currently working with our team on the product planning to address this issue. Want to know our direction on this? Let's talk in person!