DETOURS: MULTI-MODAL INTERACTIVE SYSTEM

Detours was a concept of a multi-modal interactive system that helps layover travelers plan personalized expeditions and assure a timely return.

Our client LOVED the idea.

This was one of my favorite projects over the years as we bared no limit on our creativity. Being able to dream big is exactly why I love working in tech industry. I led the design of new technology and mobile solutions.

BRING THE CITY CLOSER IN THE TRAVELER'S MIND

City of Chicago approached us to persuade layover travelers coming to the city for a short trip. The first challenge we face was to help people overcome fear about missing their connecting flight.

We proposed to install a massive screen to leverage people's openness. The screen presented the famous Chicago skyline and the city's vibe in an immersive experience.

, while the space settings mimicked Willis Tower (the tallest building in Chicago).

Telescopes showed close-up videos of Chicago landmarks and live streamed local events. Just like the real ones, users changing positions would change views.

 

 

EMPOWER TRAVELERS WITH KNOWLEDGE OF THEIR TRIP

We conducted research on the difficulties a traveler could encounter on his/her way from airport to the city. In a 100% authentic journey of a first-time Chicago visitor, the main challenges were transportation, navigation and luggage. View full video clip here.

In a 100% authentic journey of a first-time Chicago visitor, the main challenges were transportation, navigation and luggage. View full video clip here.

To help travelers stay guided, we designed a kiosk that plans tour packages and toolkit. The kiosk obtains the traveler's schedule via boarding pass and work out a range recommendations based on weather and season.

In the end, the toolkit included a map that is specifically designed for traveler's chosen trip; and a wristband as a locker key and city pass -- all to save hassles for the traveler.

The traveler could also use mobile solutions to get advanced services, such as more information about each stop, notification before time to return, and personal logs. We wanted to remind the travelers of their short and sweet memory with Chicago. 

The traveler may scan a QR code to get attraction information on our website, or download a mobile app that allows them to mark places they have visited.

The traveler may scan a QR code to get attraction information on our website, or download a mobile app that allows them to mark places they have visited.