DETOURS: MULTI-MODAL INTERACTIVE SYSTEM

Detours was a concept of a multi-modal interactive system that helps layover travelers plan personalized expeditions and assure a timely return. This was one of my favorite projects over the years as the team bared no limit on our creativity. Dreaming big is exactly why I love working in tech industry.

Our client LOVED the idea.

I led the design of new technology and mobile solutions on this project.

 

EMPOWER TRAVELERS WITH KNOWLEDGE OF THEIR TRIP

To persuade layover travelers leaving the airport, the first challenge was to help them overcome uncertainty about a tightly-scheduled trip. We conducted research on obstacles on the way to the city, including transportation, navigation and luggage. View the 100% authentic journey of a first-time Chicago visitor here.

In a 100% authentic journey of a first-time Chicago visitor, the main challenges were transportation, navigation and luggage. View full video clip here.

To help travelers stay guided, we designed a kiosk that plans tour packages and toolkit. The kiosk obtains the traveler's schedule via boarding pass and work out a range recommendations based on weather and season.

In the end, the toolkit included a map that is specifically designed for traveler's chosen trip; and a wristband as a locker key and city pass -- all to save hassles for the traveler.

BRING THE CITY CLOSER IN THE TRAVELER'S MIND

To leverage the attractiveness of the city against the concern, we tested several different ideas. The final one stood out was to install a massive screen that stroke with the famous Chicago skyline and presented the city in an immersive experience.

, while the space settings mimicked Willis Tower (the tallest building in Chicago).

Telescopes are installed to show close-up views, live stream local events and bring out the vibe. Just like the real ones, users could change contents by changing position of the telescope.

 

EXTEND THE SHORT AND SWEET MEMORY

We wanted to keep engaging the travelers after they leaving Chicago, and the flexibility of digital "souvenir" was preferred during our concept testing. So we provided advanced services through mobile website, where travelers could log their footprints in Chicago and unlock neighborhoods as in adventure games.

The traveler may scan a QR code to get attraction information on our website, or download a mobile app that allows them to mark places they have visited.

The traveler may scan a QR code to get attraction information on our website, or download a mobile app that allows them to mark places they have visited.